ROSEVILLE, CA
branding
This project is a love note to my hometown. Spending my formative years in Roseville aided me in the development of creating this brands unique identity, history, and future-forward spirit. I created a unique, organic pattern to embody the personality of Roseville, and used this pattern in two color combinations to communicate the brand story. Black and white show a timeless elegance, while pink and teal keep it fun and friendly.