CRUSH
branding | illustration
Do you remember the excitement of your first crush? Mine was a brown and pink Bobby Jack t-shirt that I got in the 3rd grade in the early 2000s. Reignite that thrill at CRUSH, where fashion is playful, ever-changing, and full of attitude—because not every outfit is meant to last forever. The brand is brought to life through spunky characters that can not wait another second to fall in like with their latest fashion fling.